In physics, entropy refers to disorder, change, and the internal processes that transform a system. Not a strictly negative concept, but rather a way of understanding how something moves, reorganises itself, and ceases to be what it was to become something else. How much energy is there within an idea? How many are diluted because we cannot find a way to channel them properly? At Entropía, we start from there: we read that energy, measure the disorder and work with it to turn it into clear decisions, approaches and messages, without losing its essence.
We’re a strategic communications consultancy that specialises in supporting you when you don’t know where to turn. When an organisation has something important to say, but can’t quite figure out how, when or where to start, it’s us that gets the call.
We support organisations, institutions, small teams and companies that want to change something. Projects that care about communicating beyond trends, but see it as a political, social and ethical tool. We’re particularly invested in initiatives linked to LGBTIQ+ rights, gender, sustainability, the environment, education, culture and human rights. We are interested in projects that believe that choosing where you speak from is as important as what you say, that communicate on a deeper level, that ask questions and that seek to generate real change from their place in the world.
We come from a background of mixing contexts, languages and perspectives. We move between social projects, public administrations, European organisations and diverse teams. We get involved in each project as if it were our own. We don’t delegate what’s important or treat anyone like just another number. We offer a combination that is difficult to replicate: strategic analysis, creativity, international experience, interdisciplinary knowledge and a wide network of contacts. We are small, but we are close. And that closeness makes all the difference when what you need is not just another campaign, but someone who will move heaven and earth to help you find your way.
We don’t believe in fast-paced communication or constant noise. We believe in stopping and building communication strategies that work today and continue to make sense tomorrow, beyond the fads of the moment. We want to leave teams we work with greater capacity and offer support that has a lasting impact, so that, over time, you don’t need us to do a job well done. Our way of working always starts with taking a step back. Going back to basics. Asking what you want to say, to whom, why and with what values. Often the problem is not a lack of ideas, but trying to get them out there too quickly.
If you’ve made it this far, perhaps, like us, you understand that communication is also a way of taking care of ourselves, taking sides and relating better to our community.
What we do matters. But how we communicate it is what defines us: how we are seen, how we are understood and how we position ourselves in the world.
This is Entropía. Three signs that we might be able to work together:
- If you want to communicate authentically, strategically and inclusively, but don’t know how to structure it – we are that “how”.
- If you need to communicate in several languages, incorporate an intersectional perspective and reach more people without losing humanity, Entropía can help you.
- If you believe that change starts in our everyday spaces, we can support you to reflect on, share and grow that change in your community.
Are we a good fit? Take the plunge and do things the Entropía way: less noise, more impact.