We’re Smart World is an international platform that promotes fruit and vegetable-based gastronomy. Its main initiatives include the We’re Smart Green Guide, the world’s leading guide to plant-based cuisine, and the We’re Smart Awards, its annual awards ceremony.
For over five years, our team has provided public relations and press services in the Spanish market as part of manley’s work for its client, We’re Smart World. The annual objective is to position both the guide’s annual publication and the awards ceremony (including categories such as the Discovery Awards and Future Awards) as key events in Spain’s gastronomic calendar and the broader conversation on sustainability.
This work has resulted in continuous coverage year after year and a presence in top-tier media outlets such as El País, with prominent visibility for figures like Rodrigo de la Calle (El Invernadero) and Xavier Pellicer. A particularly significant milestone was the international campaign led by manley in 2024, which was shortlisted for a BORA Award in the category of best work in media and content creator relations.
Services provided (Spain): PR strategy; media and journalist relations; writing press releases and media materials; communication support and coverage of milestones (guide and awards).