Together with EATG, we designed the digital communication campaign “It Starts and Ends with Us”. The campaign is built around in-depth interviews, audiovisual pieces and editorial content that turn complex experiences into clear, relatable stories. Entropía led the campaign: we defined the narrative approach, supported the interview process, including training sessions for participants, and handled the production and editing of all creative assets.
From there, we developed a content ecosystem including video interviews, a podcast episode and a series of articles, designed to work together across different channels. The rollout combined web, YouTube, Instagram, Facebook and LinkedIn, with a publication and distribution strategy blending organic content and paid campaigns.
The result is a campaign that is both coherent and effective: in just two weeks, it reached over 430,000 people, generated more than 1 million impressions on LinkedIn, and accumulated over 500,000 video views, alongside thousands of clicks to the campaign website.
Our role
- We designed the campaign strategy and narrative approach together with EATG
- We supported the interview process, including training participants on how to record their stories
- We produced and edited all video interviews and audiovisual content
- We developed the editorial content and podcast episode
- We defined and implemented the distribution strategy across web and social media
- We ensured consistency, quality and adaptation across formats and audiences