We’re Smart World is an international platform that promotes plant-based gastronomy. Its main initiatives include the We’re Smart Green Guide, a global reference for plant-based cuisine, and the We’re Smart Awards, its annual awards ceremony.
For over five years, we have been part of the team working on its positioning in the Spanish market. The objective has been to establish both the annual guide and the awards ceremony as key moments within the gastronomic calendar and within broader conversations around sustainability.
This long-term work has resulted in consistent media coverage and presence in leading outlets such as El País, as well as visibility for key figures in the sector, including Rodrigo de la Calle and Xavier Pellicer.
In 2025, the international press campaign led by manley was shortlisted for the BORA Awards in the category the Best Work in Earned Media & Influencer Relations.
Our role
- We defined the media positioning strategy for the Spanish market
- We built and maintained relationships with key journalists and media outlets
- We translated the project into relevant and engaging narratives for the press
- We supported the communication of key milestones such as the annual guide and awards ceremony